The HERO Performance Group Program
A proven approach to sales training built on emotion, communication, value, and lasting relationships.
Why it works
“When emotions are high, people buy. When emotions are low, people say no.”
Each pillar builds on the last, from why people buy to keeping customers for life.
What your team will learn
Pillar 1
Why do people buy?
Understanding the emotional triggers that drive purchasing decisions.
Topics include
Pillar 2
Is there a “secret language” of sales?
Developing communication skills that influence decisions.
Topics include
Pillar 3
Teaching salespeople to focus on value rather than discounts.
The Walk-Around
Building value from the very first interaction.
The Selling Demonstration
Turning product demonstrations into powerful sales opportunities.
Closing During the Demo
Gaining commitment while enthusiasm is highest.
Additional coaching
Pillar 4
Connection with customers
Building lasting customer relationships that generate referrals and repeat business.
Customer Experience
What experience does every customer have when interacting with your business?
WIIFM: “What's In It For Me?”
Learning to see every interaction from the customer's perspective.
Relationship Selling
Building trust that extends beyond the initial transaction.
Customer Retention
Creating repeat business and referral opportunities.
Also covered
After working with HERO Performance Group
HERO Performance Group programs are designed to improve:
“People don't care how much you know until they know how much you care.”
Coach Dano
Seminar or on-site training. Call for pricing and details.
